PRIMAL INITIATIVE INC. Non-profit

PRIMAL INITIATIVE INC. Non-profitPRIMAL INITIATIVE INC. Non-profitPRIMAL INITIATIVE INC. Non-profit

PRIMAL INITIATIVE INC. Non-profit

PRIMAL INITIATIVE INC. Non-profitPRIMAL INITIATIVE INC. Non-profitPRIMAL INITIATIVE INC. Non-profit
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  • PROGRAM DETAILS
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540 388 7302

SPARTAN ACADEMY

SPARTAN ACADEMYSPARTAN ACADEMYSPARTAN ACADEMY

MASCULINITY ISN'T TOXIC,

IT'S MISSING

APPLY NOW

THE PROBLEM

We got tired of watching American boys struggle with 


1) Anxiety/depression/Suicidal thoughts

2) Lack of confidence

3) No direction/purpose

4) Lack of mental toughness

5) No masculine mentorship


WHAT'S CAUSING THIS? A digital world that rewards passivity, not growth. Few male teachers, mentors, & role models. Many boys are raised in single-mother homes. There are no national programs to support male development. What’s causing this? 


MISSION STATEMENT:  We build young men through disciplined training in self-defense, public speaking, and confident leadership. We equip boys with the tools to think critically, act ethically, and feel confident in their own skin. Our mission is to raise a generation of protectors, not predators—leaders, not followers.

    Frequently Asked Questions

    Please reach us at Hello@thriiv.co if you cannot find an answer to your question.

    A non-profit training academy dedicated to developing boys into confident & productive men. We believe men aren't born, they are built through a process.


    1) In person classes teach discipline, self-control, distress tolerance, and assertive communication.

    2) Students receive hands on Anti-Bully self-defense instruction (Wrestling, Boxing, Jiu Jitsu, Krav Maga) 

    3) After physical training boys receive 10-15 minutes of teaching from a Licensed Psychotherapist or qualified instructor (ie… Emotional control, Confidence, Honor, Respect, Mental toughness, Conflict Resolution, Chivalry, Courage, etc)

    4) The final 5 to 10 minutes will involve a student presentation. We teach the boys how to speak in public & overcome performance anxiety. 1-2 students will give a short speech before the class to stimulate effective public speaking & communication skills. The verbal presentation will emphasize men throughout history who exhibited admirable qualities. Paying careful attention to eye contact, tone, facial expression, rate of speech, story arc, and command presence. Multiple training sessions a week will be available. Total session length (1.5 hours).

    5) Boys are eventually paired with older qualified males who will collaborate with parents along the boys’ developmental journey.

    6) We also train boys in Paramilitary style challenges on the beach and in the woods (Monthly challenges


    Click on the APPLY NOW button above. Fill out the application form. 


    We don't just teach self defense, we specialize in masculine development. We teach boys to speak with clarity and confidence, we coach boys in mental toughness, chivalry, critical thinking, and relationships skills. We understand 1 in 4 American homes are without a father so we are passionate about giving boys the male modeling they need. Our program is lead by Jonathan Rios, a licensed psychotherapist with over 20+ years working in the men's mental health space.


    • He will learn how to respond to and resolve conflict
    • Increased physical fitness and mental well being
    • Improved peer to peer relationship skills
    • The ability to identify and release emotions
    • School detentions/suspensions reduced and/or eliminated
    • Improved relationship and social/emotional behavior with parents, teachers, and peers
    • The skills to defend himself and the confidence to walk away from a fight (if possible)
    • Greater sense of God’s purpose for his life and his community responsibility


    PROGRAM: Boys Ages 10-19

    Join Us

    PROGRAM FEES HELP US FULFILL THE MISSION by providing...

    - A brick-and-mortar location for in-person training, mentoring, and coaching

    - Life skills training (Public speaking, self defense, Psychological training)

    - Mental health coaching

    - Fees helps cover program staff, supplies, athletic gear, overhead expenses, and field experiences that these young men will never forget

    Donate

    Who We Are

    Our Vision

    Community Impact

    Community Impact

    We build young men through disciplined training in self-defense, public speaking, and confident leadership. We equip boys with the tools to think critically, act ethically, and feel confident in their own skin. Our mission is to raise a generation of protectors, not predators—leaders, not followers.

    Community Impact

    Community Impact

    Community Impact

    Men are built not born. They need forging and mentorship. Boys need masculine environments to receive teaching, counsel, and sharpening. If you can restore a man you can restore a family, a region, and a nation.

    Founder

    Community Impact

    Founder

    Founded by Jonathan Rios, Licensed Psychotherapist, Military Academy Graduate, Former Div 1 athlete, Business owner, Experienced Foster parent, Outdoorsman

    Copyright © 2025 Primal Initiative - All Rights Reserved.


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